Kickstarter Ad Campaign
Moderator: Moderators
Kickstarter Ad Campaign
So I wanted to get some ideas out about this. But first it's important to understand what exactly we would need for an ad campaign to be successful, and second, how much it would cost.
And we'll also need to create promotional material about the game for the kickstarter- atleast one video from Kinak (and maybe Ryme if he has time) explaining their ideas about TH, why we need more people, and how we can achieve that. Some choice artwork, some terrible puns. We'll need a compelling writeup of why the game is already good, and how it can become better with more people. Will also want to highlight the new function of the IHOA, which, I think has arrived at a perfect time. Some testimonials of veterans might not be bad either.
We also have networking connections with KoL that might be helpful pre-kickstarter to get the word going about the campaign. Most kickstarters that succeed have a lot of word of mouth going concerning the kickstarter before it even begins, to drive up early backers and hit the 20% of goal mark early on.
Then of course, there are the rewards. Obviously, every dollar of donation will correspond to 1 silver star, but in addition to that, we need some interesting tiers. We can flesh those out later.
So, with that all said, let's try and come up with what we're actually raising funds for. Where does the money go? Do we make a comprehensive list of internet ad services that will target likely players? Do we go for an ambitious tv ad? Do we hire a firm that will sort these details out for us? What's the strategy? Input is both welcome and necessary, because I don't know.
EDIT: I'm not too certain on this idea or its feasibility, but possibly have each backer receive 10 silver stars/the current IotM as a show of thanks if we don't meet the kickstarter goal? It might atleast compel some people to play.
And we'll also need to create promotional material about the game for the kickstarter- atleast one video from Kinak (and maybe Ryme if he has time) explaining their ideas about TH, why we need more people, and how we can achieve that. Some choice artwork, some terrible puns. We'll need a compelling writeup of why the game is already good, and how it can become better with more people. Will also want to highlight the new function of the IHOA, which, I think has arrived at a perfect time. Some testimonials of veterans might not be bad either.
We also have networking connections with KoL that might be helpful pre-kickstarter to get the word going about the campaign. Most kickstarters that succeed have a lot of word of mouth going concerning the kickstarter before it even begins, to drive up early backers and hit the 20% of goal mark early on.
Then of course, there are the rewards. Obviously, every dollar of donation will correspond to 1 silver star, but in addition to that, we need some interesting tiers. We can flesh those out later.
So, with that all said, let's try and come up with what we're actually raising funds for. Where does the money go? Do we make a comprehensive list of internet ad services that will target likely players? Do we go for an ambitious tv ad? Do we hire a firm that will sort these details out for us? What's the strategy? Input is both welcome and necessary, because I don't know.
EDIT: I'm not too certain on this idea or its feasibility, but possibly have each backer receive 10 silver stars/the current IotM as a show of thanks if we don't meet the kickstarter goal? It might atleast compel some people to play.
Leader of PFE league. If you wish to worship me, ask me about joining my secondary league Cult of Satan (the largest league in the game!).
- Kinak
- Site Admin
- Posts: 2441
- Joined: Sat Jul 18, 2009 2:51 pm
- Location: Redmond, Washington
- Contact:
Re: Kickstarter Ad Campaign
For what it's worth, I just don't think Kickstarter is a good fit for advertising campaigns. KS is best used as an advertising tool in its own right. And, when we have a project that's appropriate to Kickstart, we'll probably use it that way.
In any case, I do spend normal donations on advertising. So if you want to get some stars for buying some advertising, donating normally is a fine way to do that.
There is a slight complication with the current system: we can't do advertising without the game's upkeep being paid for first. But I have to consider that a feature rather than a bug. If we run into a situation where we can pay for advertising, but not upkeep, things get bad real fast.
Which means right now is actually a great time for that. We're a month ahead at the moment, so anything extra at this point would be going into long-term projects like advertising.
If people want to see information like that, I could actually add a line for which goals have been hit for the month to the donation page. But that's probably as close as we want to get to KS for the time being.
Cheers!
Kinak
In any case, I do spend normal donations on advertising. So if you want to get some stars for buying some advertising, donating normally is a fine way to do that.
There is a slight complication with the current system: we can't do advertising without the game's upkeep being paid for first. But I have to consider that a feature rather than a bug. If we run into a situation where we can pay for advertising, but not upkeep, things get bad real fast.
Which means right now is actually a great time for that. We're a month ahead at the moment, so anything extra at this point would be going into long-term projects like advertising.
If people want to see information like that, I could actually add a line for which goals have been hit for the month to the donation page. But that's probably as close as we want to get to KS for the time being.
Cheers!
Kinak
Re: Kickstarter Ad Campaign
I really like the idea of being able to see a bit of the funding data. What other long-term projects are there, besides advertising?
Re: Kickstarter Ad Campaign
In this case, the product we're attempting to create is not the finished game, but a playerbase for the already finished game, via advertising. Which, like you said, is hard to fund through normal donations when you have to pay running costs. Even if we do occasional advertising with spare donations, I find it hard to believe it's really enough to pull the game back into real positive growth. A big, focused, kickstarter paid for campaign could atleast get it back off the ground. The game really isn't complete until we have a playerbase, and I think it would do well with the KS crowd. But your call obviously.
Leader of PFE league. If you wish to worship me, ask me about joining my secondary league Cult of Satan (the largest league in the game!).
- Kinak
- Site Admin
- Posts: 2441
- Joined: Sat Jul 18, 2009 2:51 pm
- Location: Redmond, Washington
- Contact:
Re: Kickstarter Ad Campaign
Honestly, I think the game is feature-complete as a solo game. But, even if it weren't, I sincerely doubt the KS masses would ride to our aid.Satan wrote:In this case, the product we're attempting to create is not the finished game, but a playerbase for the already finished game, via advertising. Which, like you said, is hard to fund through normal donations when you have to pay running costs. Even if we do occasional advertising with spare donations, I find it hard to believe it's really enough to pull the game back into real positive growth. A big, focused, kickstarter paid for campaign could atleast get it back off the ground. The game really isn't complete until we have a playerbase, and I think it would do well with the KS crowd. But your call obviously.
If a Kickstarter like that were to work, even if the KS crowd did pitch in some, it would be driven from inside our playerbase.
So, would people here be interested in Kickstarting an ad push with physical ads (fliers/postcards/bookmarks) and web ads?
Rewards would not include silver stars or IotMs, but instead be stuff like a KS exclusive item, an avatar, and some of the finished physical stuff (assuming we can ship to you). Basic goals would, naturally, be producing physical items and posting ads. Stretches would include stuff like getting an honest-to-god graphic designer to go over things, more ads, and some con appearances.
Cheers!
Kinak
- Kinak
- Site Admin
- Posts: 2441
- Joined: Sat Jul 18, 2009 2:51 pm
- Location: Redmond, Washington
- Contact:
Re: Kickstarter Ad Campaign
Putting away enough money so that I don't have to panic every month was the big one. Which is good for now and hopefully will remain so.Isladar wrote:I really like the idea of being able to see a bit of the funding data. What other long-term projects are there, besides advertising?
I hesitate to mention the other one, because it involves way more time than money, but I'd like to launch an iOS frontend for the game. Moneywise, I need to shell out for the developer license ($99/year). But I need to finish building my iOS chops before I can even start in on the app.
Cheers!
Kinak
Re: Kickstarter Ad Campaign
Guess which resident of this forum happens to be an iOS expert? This guy >.> I have my developer license and haven't even done anything with it, just bought it for one project where they needed me to work a few weeks before getting on theirs.
I could definitely see a tablet implementation doing well, but phone really doesn't seem like it has enough space. It would have to do a lot of heavy lifting to be worth using.
I had gone with silver stars and such under the premise that it's a KS started by the creator, in which case it only makes sense for donations to act like normal donations. I feel like offering useful rewards like that would draw in more of a crowd than mostly cosmetic ones. As for whether or not KS would come to our aid, eh, who knows. But the fact that the product is already built would seem like a plus for backers, who wouldn't have to wait a long time to enjoy the game or any rewards they might get from backing.
I could definitely see a tablet implementation doing well, but phone really doesn't seem like it has enough space. It would have to do a lot of heavy lifting to be worth using.
I had gone with silver stars and such under the premise that it's a KS started by the creator, in which case it only makes sense for donations to act like normal donations. I feel like offering useful rewards like that would draw in more of a crowd than mostly cosmetic ones. As for whether or not KS would come to our aid, eh, who knows. But the fact that the product is already built would seem like a plus for backers, who wouldn't have to wait a long time to enjoy the game or any rewards they might get from backing.
Leader of PFE league. If you wish to worship me, ask me about joining my secondary league Cult of Satan (the largest league in the game!).
Re: Kickstarter Ad Campaign
While I support the game each month by donating for the Wok of Stars item, I definitely am NOT prepared to either divert my donation money to kickstarter or put additional money into kickstarter
- Kinak
- Site Admin
- Posts: 2441
- Joined: Sat Jul 18, 2009 2:51 pm
- Location: Redmond, Washington
- Contact:
Re: Kickstarter Ad Campaign
Yeah, it'll definitely require some serious customization.Satan wrote:Guess which resident of this forum happens to be an iOS expert? This guy >.> I have my developer license and haven't even done anything with it, just bought it for one project where they needed me to work a few weeks before getting on theirs.
I could definitely see a tablet implementation doing well, but phone really doesn't seem like it has enough space. It would have to do a lot of heavy lifting to be worth using.
I feel like tablet would play okay without an app even, actually. I know Metroplexity does.
If anyone's played it with a tablet and run into problems, actually, let me know.
Yeah, the stars are mostly a question of keeping the server running and me fed. We have a little extra cash right now, as I mentioned, but I can't risk advertising competing with food.Satan wrote:I had gone with silver stars and such under the premise that it's a KS started by the creator, in which case it only makes sense for donations to act like normal donations. I feel like offering useful rewards like that would draw in more of a crowd than mostly cosmetic ones. As for whether or not KS would come to our aid, eh, who knows. But the fact that the product is already built would seem like a plus for backers, who wouldn't have to wait a long time to enjoy the game or any rewards they might get from backing.
I've actually had a few friends now run "successful" Kickstarters that ended up with them either losing money directly, taking up so much time that the thing people were Kickstarting suffered, or both. So I'm pretty gunshy in any case.
Thanks! Both for the donations and for the direct answer.zatade wrote:While I support the game each month by donating for the Wok of Stars item, I definitely am NOT prepared to either divert my donation money to kickstarter or put additional money into kickstarter
I'm not convinced it would be a good idea in any case, but it's nice to know where people stand.
Cheers!
Kinak
- Cristiona
- Posts: 5118
- Joined: Sun Apr 08, 2007 1:01 am
- Location: the Conservatory with the lead pipe
- Contact:
Re: Kickstarter Ad Campaign
And... well... you know... Android doesn't require shelling out money for the honor of making apps for them...
The churches are empty / The priest has gone home / And we are left standing / Together alone
--October Project: "Dark Time"
--October Project: "Dark Time"
Re: Kickstarter Ad Campaign
I can understand that. I had assumed most current players would continue donating normally, so the kick starter would just be extra money for ads only. But I suppose if those new players from KS had lots of stars, it might be awhile before they donated normally.
Leader of PFE league. If you wish to worship me, ask me about joining my secondary league Cult of Satan (the largest league in the game!).
- Kinak
- Site Admin
- Posts: 2441
- Joined: Sat Jul 18, 2009 2:51 pm
- Location: Redmond, Washington
- Contact:
Re: Kickstarter Ad Campaign
But then, how will all my hipster friends know how cool I am?Cristiona wrote:And... well... you know... Android doesn't require shelling out money for the honor of making apps for them...
Cheers!
Kinak
Re: Kickstarter Ad Campaign
All the cool kids are building their own Raspberry Pi tablets.Kinak wrote:But then, how will all my hipster friends know how cool I am?
<==
Well, I've got a hat!
Well, I've got a hat!
Re: Kickstarter Ad Campaign
My main concern about this idea would be the need to advertise the kickstarter lol
Also, Kickstarter keeps a % fee of all the donated money so pledging 10 dollars wouldn't equal 10 stars
Also, Kickstarter keeps a % fee of all the donated money so pledging 10 dollars wouldn't equal 10 stars
- Cristiona
- Posts: 5118
- Joined: Sun Apr 08, 2007 1:01 am
- Location: the Conservatory with the lead pipe
- Contact:
Re: Kickstarter Ad Campaign
Kickstarter would probably be less efficient. They take 10% off the top, the payment processing company generally takes about 10%, and then you've got taxes and such as well.
The churches are empty / The priest has gone home / And we are left standing / Together alone
--October Project: "Dark Time"
--October Project: "Dark Time"
Re: Kickstarter Ad Campaign
KS actually takes 5%, and the processor fees vary between 3 and 5%. These are also /usually/ tax free as they're an investment cost, but obviously consult a tax professional. But yes, you do need to account for around 10% going elsewhere.
Leader of PFE league. If you wish to worship me, ask me about joining my secondary league Cult of Satan (the largest league in the game!).
- Cristiona
- Posts: 5118
- Joined: Sun Apr 08, 2007 1:01 am
- Location: the Conservatory with the lead pipe
- Contact:
Re: Kickstarter Ad Campaign
There have been several campaigns that have ended up with a lot less than expected, because it's income.
The churches are empty / The priest has gone home / And we are left standing / Together alone
--October Project: "Dark Time"
--October Project: "Dark Time"
- Kinak
- Site Admin
- Posts: 2441
- Joined: Sat Jul 18, 2009 2:51 pm
- Location: Redmond, Washington
- Contact:
Re: Kickstarter Ad Campaign
It can go either way, to my understanding. You can still claim expenses, either personally or as a business, before it gets counted as income.Cristiona wrote:There have been several campaigns that have ended up with a lot less than expected, because it's income.
But a lot of Kickstarters end up taking a while to complete. If you have a couple thousand bucks from your KS ready to pay for next year's expenses, you still end up paying taxes on that money. Most small business owners have LLCs or even file as individuals, but I believe even C-Corporations have their own issues here.
So, having delays that take them into a new year can result in a third or more of remaining funds evaporating. Worse, if they don't realize that's going to happen, they can spend a bunch of money in a new year without realizing that they're already on the hook for taxes on it.
Suffice it to say, the tax considerations for a Kickstarter can be quite different from normal business operations and anyone seriously considering one should talk to an accountant.
Cheers!
Kinak
Who is online
Users browsing this forum: No registered users and 3 guests